FORMATION OF POSITIVE MOTIVES OF A HEALTHY LIFESTYLE AMONG UNIVERSITY STUDENTS BY MEANS OF PHYSICAL CULTURE AND HEALTH-IMPROVING ACTIVITIES

Currently, there is a very acute problem of deterioration in health, as well as insufficient physical fitness of student youth. Along with the general problems of the deterioration of the ecological state of the environment, the predominance of a sedentary lifestyle, a great passion for computer games and other problems, the underestimation of physical activity comes to the fore. This, in turn, has a negative impact on the development of young people's personal qualities, such as confidence, the desire for a healthy lifestyle, and high motivational ability. This work is aimed at studying and researching the main pedagogical means of physical activity, which can be used to cultivate a healthy interest in physical activity, and, accordingly, in a healthy lifestyle.

A positive motivation to maintain a healthy lifestyle contributes to an increase in self-esteem and selforganization, which has a positive effect on the educational process. In the course of the study, a program was developed to form positive motives for maintaining a healthy lifestyle. This program is implemented for students of 1-2 courses. In the course of the study, data were obtained on an increase in positive motivation for physical education, which allows us to conclude that it is necessary and expedient to introduce the “Be Healthy!” program in to the educational process.

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