THE VALUE OF THE CONCEPT IN CREATING HARMONY AND CONTINUITY IN A DESIGN PROJECT IN THE CONDITIONS OF THE KAZAKH CREATIVE

The main issues and directions of development of the creative industry in Kazakhstan and the contribution of the design sphere to the economy of the country, which is one of the industries considered by the creative industry, are considered. It is written about the value of the concept in establishing harmony and continuity at the design design stage, making compositional decisions and forming a holistic approach to design objects. It is stated what the concept should determine in the implementation of the project and what possible information blocks are covered when creating the concept.

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