STYLISTIC DEVICES AS MEANS OF ENHANCING THE PRAGMATIC EFFECT OF PUBLIC SPEAKING (ON THE MATERIALS OF PRE – ELECTION SPEECHES OF DONALD TRUMP)

Abstract

This article describes the stylistic techniques as a means of enhancing the pragmatic effect of public speech on the material of the election speeches of Donald Trump. The main purpose of the article was to prove that stylistic devices enhance the pragmatic effect on the public speaking. During the analysis such methods were used: analysis of scientific literature on the problem under study; generalization, content analysis, identifying rhetorical means on the example of speech texts and their subsequent analysis. During the analysis of speeches, it was revealed that such lexical stylistic methods as: metaphor, epithet, metonymy and syntactic methods as: rhetorical question, parallelism, repetition and morphological as 1st person pronouns, adverbs, adjectives in a comparative degree and introductory words contributed to achieving the maximum pragmatic effect. The results of the study can be applied in scientific linguistic journals, and can also be used for lectures on stylistics at the faculties of philology.