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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">koz</journal-id><journal-title-group><journal-title xml:lang="ru">"Вестник Северо-Казахстанского университета имени Манаша Козыбаева"</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of Manash Kozybayev North Kazakhstan University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2958-003X</issn><issn pub-type="epub">2958-0048</issn><publisher><publisher-name>М. Қозыбаев атындағы СҚУ</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">koz-300</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОЦИАЛЬНО-ГУМАНИТАРНЫЕ НАУКИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIAL AND HUMAN SCIENCES</subject></subj-group></article-categories><title-group><article-title>СТИЛИСТИЧЕСКИЕ ПРИЕМЫ КАК СРЕДСТВО УСИЛЕНИЯ ПРАГМАТИЧЕСКОГО ЭФФЕКТА ОРАТОРСКОЙ РЕЧИ (НА МАТЕРИАЛЕ ПРЕДВЫБОРНЫХ ВЫСТУПЛЕНИЙ ДОНАЛЬДА ТРАМПА)</article-title><trans-title-group xml:lang="en"><trans-title>STYLISTIC DEVICES AS MEANS OF ENHANCING THE PRAGMATIC EFFECT OF PUBLIC SPEAKING (ON THE MATERIALS OF PRE – ELECTION SPEECHES OF DONALD TRUMP)</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Уканова</surname><given-names>А. Э.</given-names></name><name name-style="western" xml:lang="en"><surname>Ukanova</surname><given-names>A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Костанай</p></bio><bio xml:lang="en"><p>Kostanay</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Кудрицкая</surname><given-names>М. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Kudritskaya</surname><given-names>M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Костанай</p></bio><bio xml:lang="en"><p>Kostanay</p></bio><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Костанайский государственный педагогический университет им. У. Султангазина<country>Казахстан</country></aff><aff xml:lang="en">Kostanay State pedagogical university named after U. Sultangazin<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2019</year></pub-date><pub-date pub-type="epub"><day>16</day><month>08</month><year>2021</year></pub-date><volume>0</volume><issue>2 (43)</issue><fpage>78</fpage><lpage>82</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Уканова А.Э., Кудрицкая М.И., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Уканова А.Э., Кудрицкая М.И.</copyright-holder><copyright-holder xml:lang="en">Ukanova A., Kudritskaya M.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.ku.edu.kz/jour/article/view/300">https://vestnik.ku.edu.kz/jour/article/view/300</self-uri><abstract><p>В данной статье описываются стилистические приемы как средство усиления прагматического эффекта публичной речи на материале предвыборных речей Дональда Трампа. Главной целью данной статьи было доказать что стилистические приемы оказывают прагматический эффект в ораторской речи. В ходе анализа были использованы такие методы: анализ научной литературы по исследуемой проблеме; обобщение, контент – анализ, выявление риторических средств на примере речевых текстов и их последующий анализ. В ходе анализа речей было выявлено, что такие лексические стилистические приемы как: метафора, эпитет, метонимия и синтаксические приемы как: риторический вопрос, параллелизм, повторение и морфологические как местоимения 1 лица, наречия образа действия, прилагательные в сравнительной и превосходной степени и вводные слова способствовали достижения максимального прагматического эффекта. Результаты исследования могут быть применены в научных лингвистических журналах, а также могут быть использованы для лекций по стилистике на факультетах филологии.</p></abstract><trans-abstract xml:lang="en"><p>This article describes the stylistic techniques as a means of enhancing the pragmatic effect of public speech on the material of the election speeches of Donald Trump. The main purpose of the article was to prove that stylistic devices enhance the pragmatic effect on the public speaking. During the analysis such methods were used: analysis of scientific literature on the problem under study; generalization, content analysis, identifying rhetorical means on the example of speech texts and their subsequent analysis. During the analysis of speeches, it was revealed that such lexical stylistic methods as: metaphor, epithet, metonymy and syntactic methods as: rhetorical question, parallelism, repetition and morphological as 1st person pronouns, adverbs, adjectives in a comparative degree and introductory words contributed to achieving the maximum pragmatic effect. The results of the study can be applied in scientific linguistic journals, and can also be used for lectures on stylistics at the faculties of philology.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>стилистические приемы</kwd><kwd>Дональд Трамп</kwd><kwd>предвыборные речи</kwd><kwd>прагматический эффект</kwd></kwd-group><kwd-group xml:lang="en"><kwd>stylistic means</kwd><kwd>Donald Trump</kwd><kwd>compaign speeches</kwd><kwd>pragmatic effect</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">«Public speaking», I. 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