For citations:

Andreenko А.А., Shevchuk E.V. PROSPECTS FOR USING AUGMENTED AND VIRTUAL REALITY TECHNOLOGIES IN ADVERTISING (USING THE EXAMPLE OF THE TOURISM SECTOR). Bulletin of Manash Kozybayev North Kazakhstan University. 2026;(1 (69)):251-262. https://doi.org/10.54596/2958-0048-2026-1-251-262