THE KEY ROLE OF QUALITY MANAGEMENT SYSTEMS IN THE PROMOTION OF AGRICULTURAL ENTERPRISES IN EASTERN EUROPE

In this article, on the basis of foreign experience of effective development, implementation and certification of quality management systems in enterprises engaged in the production, processing and marketing of food and nonfood products from agricultural raw materials in the countries of Eastern Europe, the results of studies carried out by the head of the Association quality award of the Czech Republic J.F. Palan defines the role of management system in the promotion of Czech agricultural enterprises. The end result of the implementation of the management system in the agricultural enterprises of the Czech Republic is a gradual change in business culture, including a change in values.
For agricultural enterprises that implement and certify quality management systems, the main goal is not the quality of the final product, but the alignment of all production processes to the requirements of consumers. Thus, for milk producers, the main goal is not a certain quality of milk, but the optimization of production to obtain a product with the required properties as a result of production trade.

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