Augmented and virtual reality in advertising: realities and prospects
https://doi.org/10.54596/2958-0048-2025-5-225-232
Abstract
This article is devoted to the study and analysis of the experience of using augmented and virtual reality technologies in advertising. Examples of both successful and ineffective use of technologies in the advertising industry are given. Based on the analysis, conclusions are made about the advantages, risks and prospects of using augmented and virtual reality technologies in advertising in the context of the digital transformation of modern society.
About the Authors
A. V. Kalyagina
Siberian Institute of Management is a branch of the Russian Presidential Academy of National Economy and Public Administration
Russian Federation
Russian Federation
Kalyagina A.V. - student
Novosibirsk
S. V. Shevchuk
Novosibirsk State Pedagogical University
Russian Federation
Russian Federation
Shevchuk E.V. - corresponding author, Associate Professor of the Department of Social, Cultural and Library Activities, Candidate of Technical Sciences
Novosibirsk
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Review
For citations:
Kalyagina A.V., Shevchuk S.V. Augmented and virtual reality in advertising: realities and prospects. Vestnik of M. Kozybayev North Kazakhstan University. 2025;(1 (65)):225-232. (In Russ.) https://doi.org/10.54596/2958-0048-2025-5-225-232
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