MEDIA AS A PLATFORM FOR THE FORMATION OF STEREOTYPES
https://doi.org/10.54596/2309-6977-2022-2-98-103
Abstract
The article provides a scientific overview of the process of forming stereotypes and their overproduction in media materials. Since the media have a function that can contribute to the formation of public opinion through the dissemination of information, they can also form stereotypes related to a certain topic in society. Here the problem of objective dissemination of information and media literacy comes to the fore. Nevertheless, some media specialists in information materials recreate the "stereotypes" that have developed in society to this day, and represent them to the audience. And this process directly affects the viability of negative stereotypes. At the same time, when the media allow the phenomenon of reproduction of negative stereotypes in the dissemina tion of information, most people have a chance that this process will become the norm. At the same time, media specialists should not influence the formation of a negative picture of a phenomenon in society through the dissemination of news.
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Review
For citations:
Alyasova N.E. MEDIA AS A PLATFORM FOR THE FORMATION OF STEREOTYPES. Vestnik of M. Kozybayev North Kazakhstan University. 2022;(2 (54)):98-103. (In Kazakh) https://doi.org/10.54596/2309-6977-2022-2-98-103
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