MECHANISMS FOR MANAGING THE ACTIVITIES OF TOURIST COMPANIES

This article is aimed at identifying management mechanisms as the specifics of managing the activities of a tourist enterprise.
Currently, the tourism sector performs strategically important functions, such as economic, social, etc. Therefore, the analysis of the importance of effective use of management mechanisms to ensure the dynamic development of the country's tourism industry, as well as the need to identify innovative management mechanisms to increase the competitiveness of enterprises in this industry, as a result of which the possibilities of effective planning of measures to organize a profitable management system for the tourism industry are analyzed.
A SWOT-analysis and analysis of the current tourist state of Kazakhstan was carried out. The management mechanism considered in the article includes the mission, goal, tasks, principles, functions and methods of management. A comparative analysis of the mission structure was also carried out. In addition, the mechanisms of planning, organization, stimulation, coordination, control were described, and ways of forming management mechanisms were suggested. Innovative management mechanisms were also considered as a source of promotion in competition between tourism enterprises.
The conclusion establishes an essential requirement for the useful implementation of the activities of a tourist enterprise - the need to organize management mechanisms and ensure their continuous development.

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