THE ROLE OF MUSEUMS IN THE DEVELOPMENT OF CULTURAL AND HISTORICAL TOURISM IN THE NORTH KAZAKHSTAN REGION

Today, cultural and historical tourism is one of the most popular and popular types of tourism. As in the whole world, cultural tourism in our country is divided into a separate direction and is developing every year. Kazakhstan is a state with many historical and cultural, geographical monuments, rich historical and cultural heritage, and this is the key to the successful development of cultural tourism. In this regard, it is necessary to actively use the cultural and historical heritage for the development of cultural tourism, to consider historical and cultural monuments as an important part of the tourism infrastructure. One of the main mechanisms of cultural potential is the Museum, which ensures the preservation and formation of history and transmits ethno-cultural characteristics of any nation from generation to generation. Therefore, the article is devoted to determining the place and role of museums in the development of cultural and historical tourism in the North Kazakhstan region. The Museum not only shows the history of the country, but can also be used to create a favorable image of a particular region in the tourist market. The Museum is the place of exposition of cultural and historical quintessence of the country. Therefore, by defining the cultural and historical significance of museums, we can show their role in the development of cultural and historical tourism in the North Kazakhstan region.

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