METHODOLOGY FOR MULTI-CRITERIA EVALUATION OF DIGITAL RETAIL PLATFORMS: INTEGRATION OF MCDA, WEB ANALYTICS, AND UX DATA | Kulikova | Bulletin of Manash Kozybayev North Kazakhstan University

Bulletin of Manash Kozybayev North Kazakhstan University
Vestnik Severo-Kazahstanskogo universiteta imeni Manaša Kozybaeva

ISSN 2958-003X (Print)
ISSN 2958-0048 (Online)

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Kulikova V.P., Kukharenko E.V., Nikishina O.A. METHODOLOGY FOR MULTI-CRITERIA EVALUATION OF DIGITAL RETAIL PLATFORMS: INTEGRATION OF MCDA, WEB ANALYTICS, AND UX DATA. Bulletin of Manash Kozybayev North Kazakhstan University. 2026;(2 (70)):328-346. (In Russ.) https://doi.org/10.54596/2958-0048-2026-2-328-346

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ISSN 2958-003X (Print)
ISSN 2958-0048 (Online)

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About the Authors

V. P. Kulikova
Manash Kozybayev North Kazakhstan University NPLC
Kazakhstan

Professor, Department of Information and Communication Technologies, Candidate of Technical Sciences

Petropavlovsk

E. V. Kukharenko
Manash Kozybayev North Kazakhstan University NPLC
Kazakhstan

Assistant Professor, Department of Information and Communication Technologies, Candidate of Technical Sciences

Petropavlovsk

O. A. Nikishina
Manash Kozybayev North Kazakhstan University NPLC
Kazakhstan

Senior lecturer of the Department of Information and Communication Technologies, Master of Information Systems

Petropavlovsk

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