Preview

Bulletin of Manash Kozybayev North Kazakhstan University

Advanced search

Gastrotourism as a driver of the service sector agricultural regions of Kazakhstan

https://doi.org/10.54596/2958-0048-2025-4-22-36

Abstract

Based on and in connection with mesoterritorial studies of the regional service sector, the article examines the potential of gastronomic tourism in the North Kazakhstan region. The need to develop the non-manufacturing sector is dictated solely by the agricultural specialization of the region and the monopolization of the rural labor market. At the same time, the available tangible and intangible assets allow for the full-scale development of service sectors, especially gastronomic tourism. Various gastronomic products are offered that can have a multiplier effect on the service economy and the sustainable development of the region as a whole.

About the Authors

S. V. Pashkov
Manash Kozybayev North Kazakhstan University NPLC
Kazakhstan

Corresponding author, PhD in Geographical Sciences, professor, Manash Kozybayev North Kazakhstan University NPLC.

Petropavlovsk



N. V. Zhukova
First city General Educational IT Lyceum
Kazakhstan

Geography teacher, the First city General Educational IT Lyceum.

Petropavlovsk



E. Atasoy
Bursa Uludag University
Turkey

PhD, professor, Bursa Uludag University, Faculty of Education, Department of Social Studies Education.

Bursa



References

1. Official site of the World Bank. Available online: https://www.worldbank.org/en/home (date of access 11/15/2025)

2. Official site of the World Travel & Tourism Council. https://wttc.org/Research/EconomicImpact (date of access 11/15/2025).

3. Long L.M. (ed.). Culinary tourism. - University Press of Kentucky, 2004.

4. Wolf E. The Economic Impact of Food Tourism. Available online: https://www.worldfoodtravel.org/news-the-economic-impact-of-food-tourism (date of access 11/15/2025).

5. Chaigasem T., Kumboon, A. The influence of cultural heritage values and gastronomy tourism on cultural identity in Phuket old town, Thailand // GeoJ. of Tour. and Geosites. - 2024. - no. 52(1). - Pp. 41–48. https://doi.org/10.30892/gtg.52104-1181

6. Gheorghe G., Tudorache P., Nistoreanu P. Gastronomic tourism, a new trend fir contemporary tourism?? // Cactus Tour. J. – 2014. - no. 1(9). - Pp. 12–21.

7. Atoche-Silva, L.A., Martínez-Nole, Victoria, I. et al. The Gastronomic Industry: A Line of Sustainable Tourism // Migration Letters. - 2024. - no. S2(21). - Pp.966-975. https://doi.org/10.59670/ml.v20i7.7019

8. Diniz L.L., Machado P.M., Baudson do Nascimento A. et al. Evaluation of tourist carrying capacity to support recreational beaches management // Ocean & Coastal Management. - 2024. - no. 249. - P.107022. https://doi.org/10.1016/j.ocecoaman.2024.107022

9. Nesterchuk, I., Balabanyts, A., Pivnova, L. et al. Gastronomic tourism: Features and development tools // Linguistics and Culture Review. - 2021. - no. 5 (S4). https://doi.org/10.21744/lingcure.v5nS4.1877

10. Zvirbule A., Auzina A., Grinberga-Zalite G. Gastronomic tourism and smart solutions used for its development: the case of a region of Latvia // Worldwide Hospital. and Tour. Themes. - 2023. - no. 5(15). - Pp.570–580. https://doi.org/10.1108/WHATT-06-2023-0076

11. Kovalenko, A., Dias Á., Pereira L., Simões A. Gastronomic Experience and Consumer Behavior: Analyzing the Influence on Destination Image // Foods. - 2023. - no. 12. - P.315. https://doi.org/10.3390/foods12020315

12. Ullah N., Khan J., Saeed I. et al. Gastronomic Tourism and Tourist Motivation: Exploring Northern Areas of Pakistan // Int. J. Environ. Res. Public Health. - 2022. - no. 19. - P.7734. https://doi.org/10.3390/ijerph19137734

13. Almeida-García F., Domigunez-Azcue J., Mercadé-Melé P., Pérez-Tapia G. Can a destination really change its image? The roles of information sources, motivations, and visits // Tour. Manag. Perspect. - 2020. - no. 34. - P.100662.

14. Kalenjuk Pivarski B., Grubor B., Banjac, M. et al. The Sustainability of Gastronomic Heritage and Its Significance for Regional Tourism Development // Heritage. - 2023. - no. 6. - Pp. 3402–3417. https://doi.org/10.3390/heritage6040180

15. Lai M.Y., Khoo-Lattimore C., Wang Y. Food and Cuisine Image in Destination Branding: Toward a Conceptual Model // Tour. Hosp. Res. - 2019. - no. 19. - Pp.238–251. https://doi.org/10.1177/1467358417740763

16. Leoti A., dos Anjos F.A., Costa R. Creative Territory and Gastronomy: Cultural, Economic, and Political Dimensions of Tourism in Historic Brazilian Cities // Sustainability. - 2023. - no. 15. - P.5844. https://doi.org/10.3390/su15075844

17. Gonzalez Santa Cruz F., Choque Tito J., Perez-Galvez J.C., Medina-Viruel M.J. Gastronomic experiences of foreign tourists in developing countries. The case in the city of Oruro (Bolivia) // Heliyon. - 2019. - no. 5. - P.e02011.

18. Piboonrungroj, P.; Wannapan, S.; Chaiboonsri, C. The Impact of Gastronomic Tourism on Thailand Economy: Under the Situation of COVID-19 Pandemic // SAGE Open. - 2023. - no. 1(13). https://doi.org/10.1177/21582440231154803

19. Yodkhayan M., Muneenam, U. Evaluation of Community-Based Gastronomic Tourism in Satun Province, Thailand, Regarding Management for Zero Food Waste // GeoJ. of Tourism and Geosites. - 2023. - no. 50(4). - Pp.1260–1267. https://doi.org/10.30892/gtg.50406-1124

20. Vázquez-Martinez, U.J., Sanchís-Pedregosa C., Leal-Rodríguez A.L. Is Gastronomy A Relevant Factor for Sustainable Tourism? An Empirical Analysis of Spain Country Brand // Sustainability. - 2019. - no. 11. – P.2696. https://doi.org/10.3390/su11092696

21. Kenzhebekov, N.; Zhailauov, Y.; Velinov, E.; Petrenko, Y.; Denisov, I. Foresight of Tourism in Kazakhstan: Experience Economy // Information. - 2021. - no. 12. - P.138. https://doi.org/10.3390/info12030138

22. Aktymbaeva, B.I., Trifonova, T.V. Gastronomic tourism as a way to attract attention to a tourism destination // Central Asian Economic Review. - 2021. - no. 1(136). - Pp.73–83. https://doi.org/10.52821/2224-5561-2021-1-73-83 (in Russian).

23. Sandybayev, A. Innovative Gastronomic Tourism as a New Trend. Evidence from Kazakhstan // I. J. of Res. in Tour. and Hospit. - 2019. - no. 1(5). - Pp.1–7. https://doi.org/10.20431/2455-0043.0501001

24. Bahri, S., Nasution, K.Yu., Hutabarat, S.W., Harlin, A.R. Gastronomic Tourism: Experiencing a Region's Identity through Modern Cuisine in Asia // Ijellacush. - 2024. - no. 1(2). - Pp.1–20. https://doi.org/10.59024/ijellacush.v1i4.453

25. Tagmanov, U., Ulema, Ş. A research on determining the level of tourists’ satisfaction regarding Kazakh Cuisine// Rev. Anais Bras. de Est. Tur. - 2023. - no. 1. - Pp.1–14. https://doi.org/10.5281/zenodo.8404339

26. The official website of the Bureau of National Statistics of the Agency for Strategic Planning and Reforms of the Republic of Kazakhstan. https://stat.gov.kz. (date of access 11/15/2025)

27. The official website of the Department of Agriculture and Land Relations of the Akimat of the North Kazakhstan region. https://www.gov.kz/memleket/entities/sko-agro (date of access 11/15/2025)

28. He is on hives and frost-resistant bees: an experienced beekeeper from Petropavlovsk spoke about the development of beekeeping. https://qaz-media.kz/son-na-ulyax-i-morozostojkie-pchely-o-razvitii-pchelovodstva-rasskazal-opytnyj-pasechnik-iz-petropavlovska/ (date of access 11/15/2025) (in Russian).


Review

For citations:


Pashkov S.V., Zhukova N.V., Atasoy E. Gastrotourism as a driver of the service sector agricultural regions of Kazakhstan. Bulletin of Manash Kozybayev North Kazakhstan University. 2025;(4 (68)):22-36. (In Russ.) https://doi.org/10.54596/2958-0048-2025-4-22-36

Views: 45

JATS XML


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.


ISSN 2958-003X (Print)
ISSN 2958-0048 (Online)