FORMATION OF THE COMPANY'S CORPORATE CULTURE: THEORETICAL ASPECT

Abstract

The article considers the communicative culture as a basis as a complex set of values and tools that are accepted by all members of the company. In modern society, the culture of the organization is a powerful tool that forms the strategy of the organization and allows you to focus all departments and each individual employee to achieve common goals and productive communication. Corporate culture is a system of spiritual and material values that interact with each other, reflecting the identity of a particular company and the perception of itself and other environments, it is manifested in the interaction, behavior and perception of itself and the environment of personnel management. It has unique characteristics of the organization's features, its distinctive features from all others in the industry. In modern conditions, the management of organizations is interested in flexibility and innovation in the corporate culture of the company. among all the elements of corporate culture that were highlighted earlier, the main one is values.