MODEL OF DEVELOPMENT OF FRANCHISE MARKET IN THE REPUBLIC OF KAZAKHSTAN

It is presented in article that development of small business has some difficulties which are caused by the fact that the contingent occupied in this sphere, as a rule, has no necessary economic and legal knowledge without which carrying out serious market researches, adoption of reasonable decisions on the problems connected with sale of goods and services and also elaboration of effective strategy and tactics for conducting competition with the large companies is impossible. On the basis of a complex research of the small and medium business functioning on the basis of the franchasing relations, franchizing is defined as a special form of the business environment organization which allows firm to support and create the dominant positions in the market. Franchizing provides to small firms a certain set of the services directed to maintenance of the leading positions in the market of a concrete product.
The existing problems in the market of franchizing of the Republic of Kazakhstan are also defined. The main problems which had by subjects of small business are financial difficulties and also deficiency of the qualified labor capable to carry out administrative, legal, marketing and consulting functions.
The responsible role to the state in development of franchizing in Kazakhstan is defined. The events directed to support of development of small business which are held by the Government of RK and also local executive bodies and the other organizations are designated.
On the basis of the analysis authors have developed model for development of the market of franchizing in the Republic of Kazakhstan which contains the concrete directions of development, an action and the responsible parties of development and also a measure for elimination of problems. For functioning of model of development of franchizing conditions which are created by one subjects of the franchasing relations, but in turn, increasing their welfare and exerting impact on others are recommended. The developed model will allow to create qualitative state programs on business support, having avoided inexpedient expenditure of means of the state budget

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