The specifics of brand promotion in the agricultural region of the North Kazakhstan region: content analysis of traditional and new media
https://doi.org/10.54596/2958-0048-2025-1-160-166
Abstract
The brand of an agricultural region is an image and a unique identity associated with the agricultural sector of this region. It reflects the characteristics and advantages of agricultural activities in the region, such as product quality, environmental cleanliness, innovations in agriculture and traditions. Creating a brand for an agricultural region helps to attract investment, develop tourism and strengthen the image as a producer of high-quality agricultural products.
About the Authors
T. A. Morozova
«Manash Kozybayev North Kazakhstan University» NPLC
Kazakhstan
Kazakhstan
Morozova T.A. – senior lecturer of the Department of Journalism and Social Sciences, master’s degree
Petropavlovsk
M. A. Ponomarenko
«Manash Kozybayev North Kazakhstan University» NPLC
Kazakhstan
Kazakhstan
Ponomarenko M.A. – senior lecturer of the Department of Journalism and Social Sciences, master’s degree
Petropavlovsk
P. P. Pritolyuk
«Manash Kozybayev North Kazakhstan University» NPLC
Kazakhstan
Kazakhstan
Pritolyuk P.P. – senior lecturer of the Department of Journalism and Social Sciences, master’s degree
Petropavlovsk
N. A. Usenko
«Manash Kozybayev North Kazakhstan University» NPLC
Kazakhstan
Kazakhstan
Usenko N.A. – undergraduate student of the Department of Journalism and Social Sciences
Petropavlovsk
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Supplementary files
Review
For citations:
Morozova T.A., Ponomarenko M.A., Pritolyuk P.P., Usenko N.A. The specifics of brand promotion in the agricultural region of the North Kazakhstan region: content analysis of traditional and new media. Vestnik of M. Kozybayev North Kazakhstan University. 2025;(1 (65)):160-166. (In Russ.) https://doi.org/10.54596/2958-0048-2025-1-160-166
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