DEPOSIT BASE IN THE DIGITAL AGE

Abstract

Deposits of the population are the most important source of the resource base of banks, primarily for maintaining their level of stability, which is very relevant in a dynamically changing world and emerging global problems. Currently, the whole world is faced with such a phenomenon as the COVID-19 pandemic, which, accordingly, has changed the attitude of the population to the question of the safety of their savings. This article discusses changes in the organization of the Bank's remote work with deposits of the population in the context of the pandemic.
The study suggests ways to solve the problem of expanding the type and volume of remote services of a commercial Bank in order to assess the Deposit potential in the regional aspect, taking into account the conditions of modern global challenges. The result of the research is the development of measures in the field of accumulation of savings in the digital environment. During the research, the authors used various methods, such as observation, statistical processing of financial information, system analysis, abstraction, induction and deduction, and the method of ascending from the abstract to the concrete.