FACTORS AFFECTING THE BANK'S COMPETITIVENESS

This article describes some theoretical aspects related to the competitiveness of Banks, the main factors affecting their competitiveness are considered. Special attention is paid to the characteristics of the external and internal environment in relation to the Bank. The authors of the article formed their own classification of factors that have the greatest impact on the competitiveness of the Bank and clarified the definition of "factors of competitiveness of the Bank", "external factors of competitiveness of the Bank", "internal factors of competitiveness of the Bank." On the basis of the conducted research, the idea is substantiated that all factors both external and internal are interrelated and interdependent: it is never possible to gain a strong position in the market, to ensure stable and profitable functioning of the organization, to create a competitive servicewithout high– quality; it is impossible to have a good financial position and ensure a normal Bank profit and the strong position of the Bank in the marketwithout competitive banking services.

1. F. Shpig. Competitiveness of the Bank: Factor and Criteria / F. Shpig // Problems and Prospects for the Future of the Bank. T.16: Collection of scientific works: Scientific publication.– Sumy: UBS of the NBU, 2006 – 334 p. – P. 57– 62.

2. N. Abaeva. Competitiveness of the organization / N. Abaeva, T. Starostina; by ed. T. Starostina. – Ulyanovsk: UlSTU, 2010. – 91 p.

3. P. Kolesov. The main factors affecting the competitiveness of banks // Modern scientific research and innovation. 2012. № 11 [Electronic resource]. URL: http://web.snauka.ru/issues/2012/11/18351.

4. O. Miroshnichenko. Investigation of factors of the bank's competitiveness / O. Miroshnichenko, O. Krykly // Economic analysis: Sb. sciences works. – 2012. – Issue 10. – Part 3. – P. 83– 89.

5. N. Chetyrkina. Management the competitiveness of organizations in the service sector: Tutorial. St. Petersburg: Publishing House of St. Petersburg State University of economics and finance, 2009. – 128 p.