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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">koz</journal-id><journal-title-group><journal-title xml:lang="ru">"Вестник Северо-Казахстанского университета имени Манаша Козыбаева"</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of Manash Kozybayev North Kazakhstan University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2958-003X</issn><issn pub-type="epub">2958-0048</issn><publisher><publisher-name>М. Қозыбаев атындағы СҚУ</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.54596/2309-6977-2021-2-125-133</article-id><article-id custom-type="elpub" pub-id-type="custom">koz-495</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОЦИАЛЬНО-ГУМАНИТАРНЫЕ НАУКИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIAL AND HUMAN SCIENCES</subject></subj-group></article-categories><title-group><article-title>КОГНИТИВНЫЙ ХАРАКТЕР КОНЦЕПТА «ТУҒАН ЖЕР»</article-title><trans-title-group xml:lang="en"><trans-title>COGNITIVE NATURE OF THE CONCEPT "TUGAN ZHER"</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Таласпаева</surname><given-names>Ж. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Talaspaeva</surname><given-names>Zh. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Петропавловск</p></bio><bio xml:lang="en"><p>Petropavlovsk</p></bio><email xlink:type="simple">talaspaeva@inbox.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">СКУ имени Манаша Козыбаева<country>Казахстан</country></aff><aff xml:lang="en">NKU named after Manash Kozybaev<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>29</day><month>12</month><year>2021</year></pub-date><volume>0</volume><issue>2 (51)</issue><fpage>125</fpage><lpage>133</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Таласпаева Ж.С., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Таласпаева Ж.С.</copyright-holder><copyright-holder xml:lang="en">Talaspaeva Z.S.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.ku.edu.kz/jour/article/view/495">https://vestnik.ku.edu.kz/jour/article/view/495</self-uri><abstract><p>Объектом в статье выступает языковая художественность, концептуальное поле поэзии, находящее место в человеческом познании, языковой системе и художественном тексте, являющемся частью концептуальной картины мира. Методологическая сложность таких исследований определяется необходимостью всестороннего исследования в раскрытии границ самого концепта и его смысла. Отобраны и проанализированы единицы, относящиеся к лексико-семантическим полям "Атамекен". Анализируется использование концепта «Атамекен» в поэзии поэтов жырауского периода, всесторонне анализируются стереотипные единицы, имеющие культурный фон и культурную сему. Исследователь доказал, что понятия «Отан», «туған жер», «дала», «ауыл», «жайлау», «құтты қоныс», «жұрт» относящиеся к понятию «Атамекен», нашли свое отражение в мире познания кочевого народа и являются ядром концепта «Атамекен». Одним из основных факторов, влияющих на становление нации как нации, является установление прямой связи духовного бытия нации с природой. С этой точки зрения познавательно-исследовательская значимость труда очевидна. В статье дается характеристика концептов, являющихся основным понятием когнитивной лингвистики, определяется ее место в языковой картине мира. В статье подробно анализируется применение концепта «Атамекен» в поэзии поэтов жырауского периода. Концепт «Атамекен» на конкретных примерах доказал, что в мировом языковом образе в поэзии жырау глубоко раскрыто использование понятий «бетегелі бел», «ата қоныс», «ата жұрт».</p></abstract><trans-abstract xml:lang="en"><p>The object of the article is linguistic artistry, the conceptual field of poetry, which finds a place in human cognition, the language system and the artistic text, which is part of the conceptual picture of the world. The methodological complexity of such studies is determined by the need for comprehensive research in revealing the boundaries of the concept itself and its meaning. The units related to the lexical and semantic fields of "Atameken" were selected and analyzed. The use of the concept "Atameken" in the poetry of poets of the Zhyrau period is analyzed, stereotypical units with a cultural background and cultural seme are comprehensively analyzed. The researcher proved that the concepts of "Otan", "tugan zher", "dala", "auyl", "zhailau", "kutty konys", "zhurt" related to the concept of "Atameken" are reflected in the world of knowledge of the nomadic people and are the core of the concept of "Atameken". One of the main factors influencing the formation of a nation as a nation is the establishment of a direct connection of the spiritual existence of the nation with nature. From this point of view, the cognitive and research significance of the work is obvious. The article describes the concepts that are the main concept of cognitive linguistics, determines its place in the linguistic picture of the world. The article analyzes in detail the application of the concept "Atameken" in the poetry of poets of the Zhyrau period. The concept of "Atameken" proved by concrete examples that the use of the concepts "betegeli bel", "ata konys", "ata zhurt" is deeply revealed in the world language image in the poetry of Zhyrau.</p><p>Studying the concept of "Tugan Zher", the author formulated the thought and understanding of a person and determined the ethnolinguistic nature of the language. For us, the concept of "tugan zher" or "el" is determined by the participation of such models as "atameken", "ata-konys", "ata-zhurt". This is a cultural heritage that is passed down from generation to generation.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>родной край</kwd><kwd>концепт</kwd><kwd>языковая картина мира</kwd><kwd>информационная система</kwd><kwd>язык</kwd><kwd>нация</kwd><kwd>наследие</kwd><kwd>познание</kwd></kwd-group><kwd-group xml:lang="en"><kwd>native land</kwd><kwd>concept</kwd><kwd>linguistic worldview</kwd><kwd>information system</kwd><kwd>language</kwd><kwd>nation</kwd><kwd>heritage</kwd><kwd>cognition</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Нұрдәулетова Б. Жыраулар поэтикасындағы дүниенің концептуалдық бейнесі: ф.ғ.к, докторы... авторефераты. - Алматы, 2008. - 47 б.</mixed-citation><mixed-citation xml:lang="en">Nұrdәuletova B. 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