<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.3 20210610//EN" "JATS-journalpublishing1-3.dtd">
<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">koz</journal-id><journal-title-group><journal-title xml:lang="ru">"Вестник Северо-Казахстанского университета имени Манаша Козыбаева"</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of Manash Kozybayev North Kazakhstan University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2958-003X</issn><issn pub-type="epub">2958-0048</issn><publisher><publisher-name>М. Қозыбаев атындағы СҚУ</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">koz-432</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОЦИАЛЬНО-ГУМАНИТАРНЫЕ НАУКИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIAL AND HUMAN SCIENCES</subject></subj-group></article-categories><title-group><article-title>ТЕЛЕВИЗИЯЛЫҚ ЖАРНАМА</article-title><trans-title-group xml:lang="en"><trans-title>ТЕЛЕВИЗИЯЛЫҚ ЖАРНАМА</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Нӛгербек</surname><given-names>Б. Б.</given-names></name><name name-style="western" xml:lang="en"><surname>Нӛгербек</surname><given-names>Б. Б.</given-names></name></name-alternatives></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Исмаилова</surname><given-names>Б. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Исмаилова</surname><given-names>Б. М.</given-names></name></name-alternatives></contrib></contrib-group><pub-date pub-type="collection"><year>2018</year></pub-date><pub-date pub-type="epub"><day>19</day><month>08</month><year>2021</year></pub-date><volume>0</volume><issue>1 (38)</issue><fpage>139</fpage><lpage>143</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Нӛгербек Б.Б., Исмаилова Б.М., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Нӛгербек Б.Б., Исмаилова Б.М.</copyright-holder><copyright-holder xml:lang="en">Нӛгербек Б.Б., Исмаилова Б.М.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.ku.edu.kz/jour/article/view/432">https://vestnik.ku.edu.kz/jour/article/view/432</self-uri><abstract><p>Столкновения проблемы рекламы казахского телевидения. Коммуникативное телевидение рекламы рассматривается как оссознание владение механизмы культурных реклам и приемам коммуникативного воздействия с телевидением. В качестве компонентов коммуникативной культуры в соответствии со структурой и развитии.</p></abstract><trans-abstract xml:lang="en"><p>Communikative culture of parents is seen as recognition 0f TV and the position Communicative culture of parents is seen as recognition of parents and the possession of mechanisms and techniques of communicative interaction with the child contributing to his personal growth and psychological health.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>телепроект</kwd><kwd>жанр</kwd><kwd>реклама</kwd><kwd>рынок</kwd><kwd>СМИ</kwd><kwd>телевидение</kwd><kwd>бизнес</kwd><kwd>анимация</kwd><kwd>редактор</kwd><kwd>мораль</kwd></kwd-group><kwd-group xml:lang="en"><kwd>tv</kwd><kwd>prizenter</kwd><kwd>nvproekt</kwd><kwd>NV byznes</kwd><kwd>psychological health</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Кузнецов Г.В., Цвик В.Л., Юровский А.Я. Телевизионная реклама. – Москва: Высшая школа, 2002.</mixed-citation><mixed-citation xml:lang="en">Кузнецов Г.В., Цвик В.Л., Юровский А.Я. Телевизионная реклама. – Москва: Высшая школа, 2002.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Kottak C.P. Prime time society: An anthropological analysis of television and culture. – Belmont, CA: Wadsworth, 1990.</mixed-citation><mixed-citation xml:lang="en">Kottak C.P. Prime time society: An anthropological analysis of television and culture. – Belmont, CA: Wadsworth, 1990.</mixed-citation></citation-alternatives></ref><ref id="cit3"><label>3</label><citation-alternatives><mixed-citation xml:lang="ru">Әр ҧрпақ телеэкранға ӛз келбетiн әкеледi // Жас Алаш. – 2011. 26 мамыр.</mixed-citation><mixed-citation xml:lang="en">Әр ҧрпақ телеэкранға ӛз келбетiн әкеледi // Жас Алаш. – 2011. 26 мамыр.</mixed-citation></citation-alternatives></ref><ref id="cit4"><label>4</label><citation-alternatives><mixed-citation xml:lang="ru">Хабарды қандай жағдайда да абыроймен алып шығу – тікелей эфирдегі жҥргізушінің міндеті // Айқын. – 2012. – 4 қазан.</mixed-citation><mixed-citation xml:lang="en">Хабарды қандай жағдайда да абыроймен алып шығу – тікелей эфирдегі жҥргізушінің міндеті // Айқын. – 2012. – 4 қазан.</mixed-citation></citation-alternatives></ref><ref id="cit5"><label>5</label><citation-alternatives><mixed-citation xml:lang="ru">Кузнецов Г.В. Так работают журналисты ТВ. – Москва: Издательство Московского университета, 2004.</mixed-citation><mixed-citation xml:lang="en">Кузнецов Г.В. Так работают журналисты ТВ. – Москва: Издательство Московского университета, 2004.</mixed-citation></citation-alternatives></ref></ref-list><fn-group><fn fn-type="conflict"><p>The authors declare that there are no conflicts of interest present.</p></fn></fn-group></back></article>
