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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">koz</journal-id><journal-title-group><journal-title xml:lang="ru">"Вестник Северо-Казахстанского университета имени Манаша Козыбаева"</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of Manash Kozybayev North Kazakhstan University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2958-003X</issn><issn pub-type="epub">2958-0048</issn><publisher><publisher-name>М. Қозыбаев атындағы СҚУ</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.54596/2958-0048-2026-2-347-360</article-id><article-id custom-type="elpub" pub-id-type="custom">koz-2608</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ИНФОРМАЦИОННО-КОММУНИКАЦИОННЫЕ ТЕХНОЛОГИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>INFORMATION AND COMMUNICATION TECHNOLOGIES</subject></subj-group></article-categories><title-group><article-title>ИММЕРСИВНЫЕ ТЕХНОЛОГИИ В ОБРАЗОВАНИИ: ПОТЕНЦИАЛ ВИРТУАЛЬНОЙ, ДОПОЛНЕННОЙ И СМЕШАННОЙ РЕАЛЬНОСТИ</article-title><trans-title-group xml:lang="en"><trans-title>IMMERSIVE TECHNOLOGIES IN EDUCATION: THE POTENTIAL OF VIRTUAL, AUGMENTED, AND MIXED REALITY</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-4615-5756</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Шангытбаева</surname><given-names>Г. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Shangytbayeva</surname><given-names>G. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Актобе</p></bio><bio xml:lang="en"><p>Associate Professor of the Department of Informatics and Information Technologies, PhD</p><p>Aktobe</p></bio><email xlink:type="simple">gulmjanet@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-6006-4813</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Шайханова</surname><given-names>А. К.</given-names></name><name name-style="western" xml:lang="en"><surname>Shaikhanova</surname><given-names>A. K.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Астана</p></bio><bio xml:lang="en"><p>Professor of the Department of Information Security, PhD</p><p>Astana</p></bio><email xlink:type="simple">shaikhanova_ak@enu.kz</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0004-6843-0282</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Жұмағалиева</surname><given-names>Ж.</given-names></name><name name-style="western" xml:lang="en"><surname>Zhumagaliyeva</surname><given-names>Zh.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Актобе</p></bio><bio xml:lang="en"><p>Lecturer of the Department of Informatics and Information Technologies, Master of Technical Sciences</p><p>Aktobe</p></bio><email xlink:type="simple">zanar82@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-8704-2390</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Абдулла</surname><given-names>Л. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Abdullah</surname><given-names>L. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Серданг, Селангор</p></bio><bio xml:lang="en"><p>Lily Nurliana Abdullah - PhD, Associate Professor, Department of Multimedia, Faculty of Computer Science and Information Technology</p><p>Serdang, Selangor</p></bio><email xlink:type="simple">liyana@upm.edu.my</email><xref ref-type="aff" rid="aff-3"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0000-0584-4067</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Мырзаханов</surname><given-names>К. Е.</given-names></name><name name-style="western" xml:lang="en"><surname>Myrzakhanov</surname><given-names>K. E.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Астана</p></bio><bio xml:lang="en"><p>Software Engineer</p><p>Astana</p></bio><email xlink:type="simple">kanat.m@bilimland.com</email><xref ref-type="aff" rid="aff-4"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Актюбинский региональный университет имини К. Жубанова<country>Казахстан</country></aff><aff xml:lang="en">Zhubanov University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Евразийский национальный университет имени Л.Н. Гумилева<country>Казахстан</country></aff><aff xml:lang="en">Gumilyov Eurasian National University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru">Университет Путра Малайзия<country>Малайзия</country></aff><aff xml:lang="en">Universiti Putra Malaysia<country>Malaysia</country></aff></aff-alternatives><aff-alternatives id="aff-4"><aff xml:lang="ru">КФ «Ұлттық аударма бюросы»<country>Казахстан</country></aff><aff xml:lang="en">Corporate Foundation “Ulttyq audarma burosy”<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2026</year></pub-date><pub-date pub-type="epub"><day>09</day><month>07</month><year>2026</year></pub-date><volume>0</volume><issue>2 (70)</issue><fpage>347</fpage><lpage>360</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Шангытбаева Г.А., Шайханова А.К., Жұмағалиева Ж., Абдулла Л.Н., Мырзаханов К.Е., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Шангытбаева Г.А., Шайханова А.К., Жұмағалиева Ж., Абдулла Л.Н., Мырзаханов К.Е.</copyright-holder><copyright-holder xml:lang="en">Shangytbayeva G.A., Shaikhanova A.K., Zhumagaliyeva Z., Abdullah L.N., Myrzakhanov K.E.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.ku.edu.kz/jour/article/view/2608">https://vestnik.ku.edu.kz/jour/article/view/2608</self-uri><abstract><p>В статье представлены результаты эмпирического исследования потенциала иммерсивных технологий - виртуальной (VR), дополненной (AR) и смешанной реальности (MR) - в системе профессиональной подготовки будущих педагогов в условиях цифровой трансформации образования. Исследование направлено на выявление педагогических компетенций, формируемых при использовании иммерсивных образовательных сред, а также на анализ преимуществ и ограничений внедрения VR/AR/MR в образовательную практику. Методологическую основу составили метод критических инцидентов                       J.C. Flanagan и поведенчески закреплённые оценочные шкалы (BARS) P.C. Smith и L.M. Kendall, адаптированные для анализа цифровых компетенций педагогов. В исследовании приняли участие 186 студентов инженерно-технических направлений, проходивших педагогическую подготовку. Результаты показывают, что участники связывают применение VR/AR/MR прежде всего с развитием коммуникативных, информационных и технологических компетенций, а также рассматривают иммерсивные среды как средство повышения интерактивности и практической направленности обучения. Одновременно выявлены факторы, ограничивающие внедрение технологий: недостаточная цифровая подготовка преподавателей, инфраструктурные ограничения и организационные барьеры. Полученные результаты позволяют предположить, что, по оценкам участников исследования, эффективность использования иммерсивных технологий может быть связана не только с технологической доступностью решений, но и с уровнем цифровой компетентности педагогов, а также качеством интеграции технологий в образовательную среду.</p></abstract><trans-abstract xml:lang="en"><p>This article presents the results of an empirical study examining the potential of immersive technologies—Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR)—in the professional training of future teachers within the context of the digital transformation of education. The study aims to identify pedagogical competencies developed through the use of immersive educational environments and to analyze the advantages and limitations associated with implementing VR/AR/MR technologies in educational practice. The methodological framework is based on J.C. Flanagan’s Critical Incident Technique and the Behaviorally Anchored Rating Scales (BARS) developed by P.C. Smith and L.M. Kendall, adapted for the analysis of teachers’ digital competencies. The study involved 186 engineering students enrolled in teacher training programs. The findings indicate that participants primarily associate the use of VR/AR/MR technologies with the development of communicative, informational, and technological competencies, while also perceiving immersive environments as a means of enhancing interactivity and the practical orientation of learning. At the same time, several factors limiting technology implementation were identified, including insufficient digital preparedness of educators, infrastructural constraints, and organizational barriers. The findings suggest that, according to the participants’ perceptions, the effectiveness of immersive technologies may be associated not only with the technological availability of solutions but also with teachers’ level of digital competence and the quality of technology integration into the educational environment.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>виртуальная реальность</kwd><kwd>дополненная реальность</kwd><kwd>смешанная реальность</kwd><kwd>цифровая компетентность</kwd><kwd>подготовка педагогов</kwd><kwd>иммерсивные технологии</kwd><kwd>цифровая образовательная среда</kwd><kwd>профессиональные компетенции</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Virtual Reality</kwd><kwd>Augmented Reality</kwd><kwd>Mixed Reality</kwd><kwd>digital competence</kwd><kwd>teacher training</kwd><kwd>immersive technologies</kwd><kwd>digital educational environment</kwd><kwd>professional competencies</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Ferrington G., Loge K. 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