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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">koz</journal-id><journal-title-group><journal-title xml:lang="ru">"Вестник Северо-Казахстанского университета имени Манаша Козыбаева"</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of Manash Kozybayev North Kazakhstan University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2958-003X</issn><issn pub-type="epub">2958-0048</issn><publisher><publisher-name>М. Қозыбаев атындағы СҚУ</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.54596/2958-0048-2026-2-361-371</article-id><article-id custom-type="elpub" pub-id-type="custom">koz-2538</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ФИЛОЛОГИЧЕСКИЕ НАУКИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PHILOLOGICAL SCIENCES</subject></subj-group></article-categories><title-group><article-title>НАРУШЕНИЕ НОРМЫ В УСТНОЙ РЕЧИ И ЕЕ ХАРАКТЕР</article-title><trans-title-group xml:lang="en"><trans-title>VIOLATION OF THE NORM IN ORAL SPEECH AND ITS NATURE</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Кадыров</surname><given-names>Ж. Т.</given-names></name><name name-style="western" xml:lang="en"><surname>Kadyrov</surname><given-names>Zh. T.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Петропавловск</p></bio><bio xml:lang="en"><p>Candidate of philological sciences, professor, associate professor, Department of Kazakh language and literature</p><p>Petropavlovsk</p></bio><email xlink:type="simple">zhkadyrov_777@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Синбаева</surname><given-names>Г. К.</given-names></name><name name-style="western" xml:lang="en"><surname>Sinbayeva</surname><given-names>G. K.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Петропавловск</p></bio><bio xml:lang="en"><p>Senior lecturer, «Kazakh language and literature» chair, master</p><p>Petropavlovsk</p></bio><email xlink:type="simple">gsinbaeva@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Адикен</surname><given-names>А.</given-names></name><name name-style="western" xml:lang="en"><surname>Adyken</surname><given-names>A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Петропавловск</p></bio><bio xml:lang="en"><p>4 th-year student majoring in Kazakh Language and Literature</p><p>Petropavlovsk</p></bio><email xlink:type="simple">akbotaadiken@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">НАО «Северо-Казахстанский университет имени Манаша Козыбаева»<country>Казахстан</country></aff><aff xml:lang="en">Manash Kozybayev North Kazakhstan University NPLC<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2026</year></pub-date><pub-date pub-type="epub"><day>09</day><month>07</month><year>2026</year></pub-date><volume>0</volume><issue>2 (70)</issue><fpage>361</fpage><lpage>371</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Кадыров Ж.Т., Синбаева Г.К., Адикен А., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Кадыров Ж.Т., Синбаева Г.К., Адикен А.</copyright-holder><copyright-holder xml:lang="en">Kadyrov Z.T., Sinbayeva G.K., Adyken A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.ku.edu.kz/jour/article/view/2538">https://vestnik.ku.edu.kz/jour/article/view/2538</self-uri><abstract><p>В данной статье рассматриваются лингвистические нормы в разговорном языке и их характеристики, классифицированные по типам, с учетом мнений ученых. Цель статьи – выявить ошибки и нарушения лингвистической нормы в разговорной речи современного общества, особенно среди молодежи, и продемонстрировать способы их устранения и важность лингвистической нормы. На основе исследования показана природа нарушений норм в разговорной речи, сравнительно проанализированы мнения о лингвистических нормах, определено место нарушений норм в употреблении молодежью и разделены на 5 типов. В статье представлен комплексный анализ характеристик и классификации нарушений норм с опорой на работы таких ученых, как М.Балакаев, Р.Сыздыкова, А.Байтурсынов, а также дополнительные словари. В результате проведенного анализа мы убедились в большой важности применения лингвистических норм в устной речи.</p></abstract><trans-abstract xml:lang="en"><p>This article examines linguistic norms in spoken language and their characteristics, classified by type, taking into account the opinions of scholars. The purpose of the article is to identify errors and violations of linguistic norms in the spoken language of modern society, especially among young people, and to demonstrate ways to eliminate them and the importance of linguistic norms. Based on the research, the nature of violations of norms in colloquial speech is shown, opinions on linguistic norms are comparatively analyzed, the place of violations of norms in the usage of young people is determined, and they are divided into 5 types. The article presents a comprehensive analysis of the characteristics and classification of violations of norms based on the works of such scholars as M.Balakaev, R.Syzdykova, A.Baitursynuly, as well as additional dictionaries. As a result of the analysis, we are convinced of the great importance of applying linguistic norms in spoken language.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>лингвистическая норма</kwd><kwd>нарушение нормы</kwd><kwd>устная речь</kwd><kwd>грамматическая норма</kwd><kwd>орфоэпическая и орфографическая норма</kwd><kwd>лексическая норма</kwd><kwd>языковая культура</kwd></kwd-group><kwd-group xml:lang="en"><kwd>linguistic norm</kwd><kwd>violation of norms</kwd><kwd>spoken language</kwd><kwd>grammatical norm</kwd><kwd>phonetic and orthographic norm</kwd><kwd>lexical norm</kwd><kwd>linguistic culture</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Балақаев М.Б. Қазақ әдеби тілі және оның нормалары. – Алматы: Ғылым, 1984. – 184 б.</mixed-citation><mixed-citation xml:lang="en">Balaқaev M.B. 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