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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">koz</journal-id><journal-title-group><journal-title xml:lang="ru">"Вестник Северо-Казахстанского университета имени Манаша Козыбаева"</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of Manash Kozybayev North Kazakhstan University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2958-003X</issn><issn pub-type="epub">2958-0048</issn><publisher><publisher-name>М. Қозыбаев атындағы СҚУ</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.54596/2958-0048-2026-2-167-178</article-id><article-id custom-type="elpub" pub-id-type="custom">koz-2356</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОЦИАЛЬНО-ГУМАНИТАРНЫЕ НАУКИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIAL AND HUMAN SCIENCES</subject></subj-group></article-categories><title-group><article-title>ПРИМЕНЕНИЕ ИННОВАЦИЙ В НЕФТЕГАЗОВОЙ СФЕРЕ КАЗАХСТАНА</article-title><trans-title-group xml:lang="en"><trans-title>APPLICATION OF INNOVATIONS  IN THE OIL AND GAS SECTOR OF KAZAKHSTAN</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0005-6159-4804</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Нурсултанова</surname><given-names>Ж. Г.</given-names></name><name name-style="western" xml:lang="en"><surname>Nursultanova</surname><given-names>Zh. G.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Баку</p></bio><bio xml:lang="en"><p>PhD student</p><p>Baku</p></bio><email xlink:type="simple">Nursultanova.Zhaniya@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-2067-6046</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Абузьярова</surname><given-names>Ж. Р.</given-names></name><name name-style="western" xml:lang="en"><surname>Abuzyarova</surname><given-names>Zh. R.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Атырау</p></bio><bio xml:lang="en"><p>master of economic sciences, senior lecturer at the Department of Management</p><p>Atyrau</p></bio><email xlink:type="simple">zh.abuzyarova@asu.edu.kz</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0006-0976-3161</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Нурсултанова</surname><given-names>К. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Nursultanova</surname><given-names>K. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Атырау</p></bio><bio xml:lang="en"><p>candidate of economic sciences, senior lecturerfinishat the Department of Management</p><p>Atyrau</p></bio><email xlink:type="simple">k.nursultanova@asu.edu.kz</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">НИПИ Нефти и газа ГНКАР<country>Азербайджан</country></aff><aff xml:lang="en">NIPI Neftegas SOCAR<country>Azerbaijan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Атырауский университет имени Халела Досмухамедова<country>Казахстан</country></aff><aff xml:lang="en">Kh. Dosmukhamedov Atyrau University<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2026</year></pub-date><pub-date pub-type="epub"><day>09</day><month>07</month><year>2026</year></pub-date><volume>0</volume><issue>2 (70)</issue><fpage>167</fpage><lpage>178</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Нурсултанова Ж.Г., Абузьярова Ж.Р., Нурсултанова К.Н., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Нурсултанова Ж.Г., Абузьярова Ж.Р., Нурсултанова К.Н.</copyright-holder><copyright-holder xml:lang="en">Nursultanova Z.G., Abuzyarova Z.R., Nursultanova K.N.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.ku.edu.kz/jour/article/view/2356">https://vestnik.ku.edu.kz/jour/article/view/2356</self-uri><abstract><p>Республика Казахстан входит в числе стран-экспортеров нефти, занимая второе место в странах СНГ после России по запасам углеводородных ресурсов и добыче сырой нефти.  «КазМунайГаз» как национальная нефтегазовая компания модернизирует инфраструктуру, внедряет инновации и способствует развитию старых месторождений. Целью статьи является анализ инвестиционной политики в нефтяной отрасли, их динамика, вложения в научные исследования и инновации, а также поддержка научно-исследовательских и опытно-конструкторских работ (НИОКР), которые способствуют экономической эффективности предприятий.  Задачами являются - выявить основные аспекты инновационной деятельности; провести анализ и оценку инновационной активности; предложить пути для совершенствования инновационной деятельности. Научная новизна заключается в обосновании перехода от экстенсивной добычи к цифровизации отрасли, внедрении модульных технологий (Industry 4.0) и комплексном анализе нефтегазовой сферы. В статье применены общенаучные методы, позволяющие раскрыть основное содержание работы. Результатом исследования является необходимость диверсификации, внедрение новых технологий для повышения конкурентоспособности и рост доли инновационной продукции. В заключение сделан вывод о том, что в обозримой перспективе, нефтяная отрасль Казахстана останется важной отраслью национальной экономики.</p></abstract><trans-abstract xml:lang="en"><p> The Republic of Kazakhstan is a major oil exporter, ranking second in the CIS after Russia in hydrocarbon reserves and crude oil production. As the national oil and gas company, KazMunayGas is modernizing infrastructure, implementing innovations, and promoting the development of brownfields. The purpose of the article is to analyze the investment policy in the oil industry, their dynamics, investments in scientific research and innovation, as well as support for research and development (R&amp;D) that contribute to the economic efficiency of enterprises.  The objectives are to identify the main aspects of innovation activity; conduct an analysis and evaluation of innovation activity; and propose ways to improve innovation activity. The scientific novelty lies in the justification of the transition from extensive production to digitalization of the industry, the implementation of modular technologies (Industry 4.0) and a comprehensive analysis of the oil and gas sector. The article utilizes general scientific methods to reveal the main content of the work. The study highlights the need for diversification, the introduction of new technologies to enhance competitiveness, and an increase in the share of innovative products. In conclusion, it was concluded that in the foreseeable future, the oil industry of Kazakhstan will remain an important sector of the national economy.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>КазМунайГаз</kwd><kwd>нефтяная промышленность</kwd><kwd>инновации</kwd><kwd>инвестиции</kwd><kwd>экономическая эффективность</kwd></kwd-group><kwd-group xml:lang="en"><kwd>KazMunayGas</kwd><kwd>oil industry</kwd><kwd>innovation</kwd><kwd>investment</kwd><kwd>economic efficiency</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">State program of industrial and innovative development of the Republic of Kazakhstan for 2020-2025. Approved by the Resolution of the Government of the Republic of Kazakhstan dated December 31, 2019 No. 1050. 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