Language is a national treasure, a legacy of national heritage from generation to generation, it is important for every person who has devoted his work to teaching. Thirty years have passed since our country flew the flag of sovereignty as an independent state, but the state of the Kazakh language, which secured the status of the state language, undoubtedly worries not only me, but also any sympathizer of the nation. The process of teaching the Russian-speaking audience the state language is conducted within the framework of an appropriate program, starting from school and ending at the university. But we see that many people cannot master this at a basic level. Moreover, such troubles began to appear among our Karakoz descendants as deviation from the literary norm, speech disorders, non-observance of linguistic culture, and succumbing to the influence of another language. How do we explain why? Where do we make a mistake? One of the conclusions of this problem concerns the current process of technological development, the world of media, social networks and the Internet that are associated with it. Undoubtedly, factors such as the enveloping of incomprehensible words, an increase in the number of kalket translations using artificial intelligence, a decrease in the requirements for literary and artistic speech, reduced people's inner feelings and their responsibility. Preservation of linguistic culture, non-violation of the norms of literary language, artistic presentation of pictorial thought remain requirements for the development of the state language.