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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">koz</journal-id><journal-title-group><journal-title xml:lang="ru">"Вестник Северо-Казахстанского университета имени Манаша Козыбаева"</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of Manash Kozybayev North Kazakhstan University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2958-003X</issn><issn pub-type="epub">2958-0048</issn><publisher><publisher-name>М. Қозыбаев атындағы СҚУ</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.54596/2958-0048-2024-2-180-188</article-id><article-id custom-type="elpub" pub-id-type="custom">koz-1599</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ИНФОРМАЦИОННО-КОММУНИКАЦИОННЫЕ ТЕХНОЛОГИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>INFORMATION AND COMMUNICATION TECHNOLOGIES</subject></subj-group></article-categories><title-group><article-title>РОЛЬ ИСКУССТВЕННОГО ИНТЕЛЛЕКТА В СОВРЕМЕННОМ ОБРАЗОВАНИИ: ПРЕИМУЩЕСТВА, ВЫЗОВЫ И ПУТИ К УСПЕХУ</article-title><trans-title-group xml:lang="en"><trans-title>THE ROLE OF ARTIFICIAL INTELLIGENCE IN MODERN EDUCATION: ADVANTAGES, CHALLENGES AND PATHWAYS TO SUCCESS</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Жунусов</surname><given-names>Е. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Zhunussov</surname><given-names>Ye. M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>зав.кафедрой "Информационно-коммуникационные технологии", доцент, к.т.н.</p><p>Петропавловск</p></bio><bio xml:lang="en"><p>Nazarbayev Intellectual School of Chemistry and Biology in Petropavlovsk, сomputer science teacher</p><p> </p></bio><email xlink:type="simple">emzhunusov@ku.edu.kz</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Назарбаев Интеллектуальная школа химико-биологического направления&#13;
города Петропавловска<country>Казахстан</country></aff><aff xml:lang="en">Nazarbayev Intellectual School of Chemistry and Biology in Petropavlovsk<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>27</day><month>06</month><year>2024</year></pub-date><volume>0</volume><issue>2 (62)</issue><fpage>180</fpage><lpage>188</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Жунусов Е.М., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Жунусов Е.М.</copyright-holder><copyright-holder xml:lang="en">Zhunussov Y.M.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.ku.edu.kz/jour/article/view/1599">https://vestnik.ku.edu.kz/jour/article/view/1599</self-uri><abstract><p>Это всестороннее исследование рассматривает роль искусственного интеллекта (ИИ) в современном образовании, фокусируясь на его преимуществах, вызовах и стратегиях эффективного внедрения. Используя многогранный методологический подход, включающий обзор литературы, анализ кейсов, интервью с экспертами и анализ данных, исследование выявляет значительные преимущества ИИ в персонализированном обучении, интеллектуальном репетиторстве, автоматизированном оценивании и прогнозной аналитике. Однако оно также подчеркивает критические проблемы, такие как цифровой разрыв, проблемы конфиденциальности данных, готовность педагогов и этические соображения. В исследовании представлены практические примеры внедрения ИИ как в высшем, так и в среднем образовании, демонстрирующие улучшения в успеваемости студентов, их вовлеченности и административной эффективности. Также приводятся глобальные сравнения внедрения ИИ в образовании. Статья завершается рекомендациями по решению проблем и использованию потенциала ИИ для создания более эффективного, справедливого и персонализированного образовательного опыта. Это исследование предлагает ценные идеи для политиков, педагогов и технологов, стремящихся ориентироваться в сложном ландшафте интеграции ИИ в образование.</p></abstract><trans-abstract xml:lang="en"><p>This comprehensive study examines the role of Artificial Intelligence (AI) in modem education, focusing on its advantages, challenges, and strategies for effective implementation. Through a multi-faceted methodological approach including literature review, case studies, expert interviews, and data analysis, the research reveals significant benefits of AI in personalized learning, intelligent tutoring, automated grading, and predictive analytics. However, it also highlights critical challenges such as the digital divide, data privacy concerns, educator preparedness, and ethical considerations. The study presents practical implementations of AI in both higher education and K-12 settings, demonstrating improvements in student performance, engagement, and administrative efficiency. Global comparisons of AI adoption in education are also provided. The article concludes with recommendations for addressing challenges and leveraging AI's potential to create more effective, equitable, and personalized learning experiences. This research offers valuable insights for policymakers, educators, and technologists seeking to navigate the complex landscape of AI integration in education.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>Искусственный интеллект</kwd><kwd>образовательные технологии</kwd><kwd>персонализированное обучение</kwd><kwd>цифровой разрыв</kwd><kwd>равенство в образовании</kwd><kwd>этика ИИ</kwd><kwd>интеллектуальные системы репетиторства</kwd><kwd>прогнозная аналитика</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Artificial Intelligence</kwd><kwd>education technology</kwd><kwd>personalized learning</kwd><kwd>digital divide</kwd><kwd>educational equity</kwd><kwd>AI ethics</kwd><kwd>intelligent tutoring systems</kwd><kwd>predictive analytics</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Alenezi, H. &amp; Alshawi, S. (2022). 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