The article considered the nature of the natural laws of new words in the field of language, which are constantly emerging and gradually coming out of the process of use. In connection with these changes, the relevance of the process of determining the nominative name of new concepts that have arisen arises. As a result of the development of information technologies, new forms of communication activity have been created. It is known that as a result of changes in communication activity, the sharp emergence of problems of creating a new word due to trends is a natural process. The rapidly developing social environment, continuous changes and innovations in the scientific and technological direction have a powerful impact on the language sphere. In this regard, the vocabulary of the language is constantly being intensively replenished with new elements. The regularity of the emergence and formation of a new concept in the language was considered from the point of view of the functional aspect of the language in modern society. Here it was envisaged to reveal the main problem of neologism - the emergence of new words, ways to recognize their meanings, priority areas for determining their functional function. In accordance with the pragmatic needs of society, they were differentiated based on the analysis of the factors that influenced their appearance, methods of using new words, and the study of models of formation. The linguistic nature of communication implemented through a computer was considered. The original causes of anglicisms, which have been adapted and are officially included in the vocabulary, a theoretical review of the works of domestic and foreign scientists was carried out and definitions were given from a scientific point of view.