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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">koz</journal-id><journal-title-group><journal-title xml:lang="ru">"Вестник Северо-Казахстанского университета имени Манаша Козыбаева"</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of Manash Kozybayev North Kazakhstan University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2958-003X</issn><issn pub-type="epub">2958-0048</issn><publisher><publisher-name>М. Қозыбаев атындағы СҚУ</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.54596/2958-0048-2023-3-139-143</article-id><article-id custom-type="elpub" pub-id-type="custom">koz-1257</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ФИЛОЛОГИЧЕСКИЕ НАУКИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PHILOLOGICAL SCIENCES</subject></subj-group></article-categories><title-group><article-title>Уникальный стиль Г. Лавкрафта: катализатор развития лавкрафтского интернет-фольклора</article-title><trans-title-group xml:lang="en"><trans-title>H.P. Lovecraft’s unique style: catalyst for the rise of Lovecraftian internet folklore</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Денисенко</surname><given-names>А.</given-names></name><name name-style="western" xml:lang="en"><surname>Denisenko</surname><given-names>A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>English Fellow.</p><p>Вашингтон</p></bio><bio xml:lang="en"><p>Anna Denisenko - English Fellow.</p><p>Washington</p></bio><email xlink:type="simple">Denisenko.anna.g@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-8590-599X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Старкова</surname><given-names>А. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Starkova</surname><given-names>A. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Старкова Алёна Вячеславовна - старший преподаватель КГРФ.</p><p>Петропавловск</p></bio><bio xml:lang="en"><p>Petropavlovsk</p></bio><email xlink:type="simple">Elvenbride@inbox.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Васильева</surname><given-names>О. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Vassilyeva</surname><given-names>O. M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Васильева Ольга Михайловна - старший преподаватель КГРФ.</p><p>Петропавловск</p></bio><bio xml:lang="en"><p>Petropavlovsk</p></bio><email xlink:type="simple">olga.vassilyeva.eng@gmail.com</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">English language Programs при Джорджаунском университете<country>Соединённые Штаты Америки</country></aff><aff xml:lang="en">English language Programs at Georgetown University<country>United States</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Северо-Казахстанский университет им. М. Козыбаева<country>Казахстан</country></aff><aff xml:lang="en">M. Kozybayev North Kazakhstan University<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>23</day><month>10</month><year>2023</year></pub-date><volume>0</volume><issue>3 (59)</issue><fpage>139</fpage><lpage>143</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Денисенко А., Старкова А.В., Васильева О.М., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Денисенко А., Старкова А.В., Васильева О.М.</copyright-holder><copyright-holder xml:lang="en">Denisenko A., Starkova A.V., Vassilyeva O.M.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.ku.edu.kz/jour/article/view/1257">https://vestnik.ku.edu.kz/jour/article/view/1257</self-uri><abstract><p>Данная статья посвящена непреходящему влиянию Г. Лавкрафта в интернет-фольклоре и уделяет особое внимание характерному стилю письма и технике повествования автора. Анализируя примеры из центральных произведений Г. Лавкрафта, таких как «Хребты безумия» и «Зов Ктулху», в статье раскрывается способность автора передавать космический ужас и экзистенциальный страх. Данные аспекты служат катализатором появления лавкрафтовского интернет-фольклора. Исследование проливает свет на то, как наследие Г. Лавкрафта продолжает формироваться и процветать в динамичном цифровом ландшафте интернет-фольклора.</p></abstract><trans-abstract xml:lang="en"><p>This article delves into the enduring influence of H.P. Lovecraft on internet folklore, specifically focusing on his distinctive writing style and narrative techniques. By analyzing examples from Lovecraft's seminal works, such as “At the Mountains of Madness” and “The Call of Cthulhu,” we illustrate how Lovecraft’s ability to evoke cosmic horror and existential dread has served as a catalyst for the emergence of Lovecraftian internet folklore. This study sheds light on how Lovecraft's legacy continues to shape and thrive in the dynamic digital landscape of internet folklore.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>лавкрафтовские ужасы</kwd><kwd>интернет-фольклор</kwd><kwd>тенденции</kwd><kwd>цифровой мир</kwd><kwd>индивидуальный стиль</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Lovecraftian Horrors</kwd><kwd>Internet Folklore</kwd><kwd>trends</kwd><kwd>digital world</kwd><kwd>individual style</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Voichici, Oana. (2020). 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